
Credentials from
Internet Society DirectoryMay 26, 2025
May 26, 2025
How to manage and control our digital footprints 
How to manage and control our digital footprints
- Think about the implications of everything shared on the Internet being a privacy risk to some degree. By being mindful of the context for different Internet activities, such as “work,” “personal,” “social,” “family,” and so on, you can increase control by using different software tools and different real-world objects (such as different payment cards and different smartphones) to create boundaries and limit the information that can be linked
- Become a sophisticated user of your online tools and services. Take time to check your privacy settings on the applications that you use!
- As Internet users, we must take control of the information that we choose to share on any public service, especially explicitly open services such as social networks, blogs, and photo sharing sites
May 26, 2025
May 26, 2025
What is a Digital Footprint? 
What is a Digital Footprint?
- Digital footprints are the records and traces we leave behind us as we use the Internet, every time we use the Internet
- Digital footprints come with both benefits and costs
- Your digital footprints are bigger than you may have thought, and they are being used - usually for commercial purposes, but sometimes for other reasons - to track you, customize for you, and market to you
May 26, 2025
May 26, 2025
Importance of Digital Footprints 
Importance of Digital Footprints
- Digital footprints are the records and traces we leave behind us as we use the Internet, every time we use the Internet
- Digital footprints come with both benefits and costs
- Your digital footprints are bigger than you may have thought, and they are being used - usually for commercial purposes, but sometimes for other reasons - to track you, customize for you, and market to you
May 26, 2025
May 26, 2025
Economic Value of Digital Footprints 
Economic Value of Digital Footprints
- Digital footprints would exist even if there was no commercial need for them, but the commercial side of the Internet has capitalized on the opportunity they represent.
- Online services are not truly free of charge and never have been - if you’re not paying for the product, you are the product!
- The trade of your eyeballs for other people’s servers, networks, and content is the essential economic bargain underlying most of the Internet.
May 26, 2025
May 26, 2025
Digital Footprints and Different Devices 
Digital Footprints and Different Devices
- Internet users need to take an active role in managing their privacy settings on both their laptops and mobile devices.
- The task of carefully monitoring and controlling privacy poses a significant overhead and may be more complex than many of us expect.
- The challenge for all of us, as consumers and users, is to recognize the value of our personal information and our privacy: only by adjusting our values and, as a result, our behaviors, can we hope to make better, sustainable decisions about privacy.
May 26, 2025
May 26, 2025
The Effects of the Loss of Privacy 
The Effects of the Loss of Privacy
- Although privacy is a fundamental right, violation of that right can have other consequences which are worth preventing in themselves.
- If you cannot have privacy or anonymity in the online world, your safety, your money and even your life can be at risk in the real world.
- Loss of privacy also often leads to loss of autonomy and self determination, and while that can be detrimental for all of us, its effects are worst for those who are already at risk, socially excluded, or economically disadvantaged.
May 26, 2025
May 26, 2025
Commercial Context of Digital Footprint 
Commercial Context of Digital Footprint
- The three main kinds of entities who work together to track users and create composite profiles are the advertisers, publishers, and aggregators
- A third-party cookie is typically placed by large data aggregators and tracks information between your computer and the websites that you visit
- The websites can still guess your age, sex, income, and other details from your reading and browsing habits. This information is collected and passed on by aggregators to advertisers and publishers
May 26, 2025
May 26, 2025
Data Protection Laws 
Data Protection Laws
- There is no single set of rules, and no single definition of what data needs to be protected.
- Regulating at the technology level is generally unsuccessful – but regulating for behavior makes the law highly culturally-dependent, and harder to reconcile with other jurisdictions.
- The issue of user consent seems simple on the surface but conceals deep technical and even behavioral complexity.
May 26, 2025
May 26, 2025
Dynamics Governing the Online World 
Dynamics Governing the Online World
- We need to acknowledge the different cultural models at work and understand that Internet users come to the table with different backgrounds, expectations, and values.
- Open discussion between significant stakeholders can help to educate both end-users and service providers about these concerns.
- Ultimately, though, it is up to us as individuals to be clear about the choices we make, the values those choices represent, and the outcomes we face as a result.